Monday, 6 February 2017

OUGD602 DBA - Briefing (Brief Two)

Today some members of DBA came in to talk to us and gave us a brief to complete. This should be a really interesting brief as we will be receiving some industry-standard feedback, and it will be really useful learning to present in the correct way to possible clients.

The Brief.

Nootropics - also called smart drugs - are drugs, supplements or other substances that improve cognitive function, particularly executive functions, memory, creativity, or motivation in healthy individuals. The brief is to brand a smart drug for yourself. There are no limitations to the brief - it can all be completely up to you how you respond and what aspect of the drug you focus on.

Background and Considerations.

There are a wide range of study drugs (nootropics) already available on the market - how will you make yours stand out?


- Packaging for Nootropics.
- Relevant blog posts.

Time Scale.

You have approximately a month and a week to get the whole project together.
06/02/2017 - 14/03/2017

Having been briefed, myself, Florence, Izzie and Taime decided to work together. This was decided as we all haven't worked together on a bigger brief before and think it could be a really interesting dynamic. We all also have similar drives and motivation, so it should be a really successful project.

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