Tuesday, 25 April 2017

OUGD602 Script for Presentation (Brief One & Two)

Slide 1: Hello. This is my ppp presentation about how I have engaged with the graphic design industry this year, and how I have developed my self promotional materials.

Slide 2: These are my logo developments over the last three years. I changed my logo design from last year only very slightly, as I thought it was successful, however when scaling for web it lost a lot of quality - for this reason I simplified it. This has worked in my favour as it’s a lot more sleek and minimal and really gets across what my design style is all about.

Slide 3: So last year I discussed how I had made a professional twitter account, however having barely used it I have decided to use my personal twitter account instead. This means I have been a lot more careful about what I put out into the world.

I have also started trying to use Linkedin this year, however it has been quite unsuccessful as I’m still not entirely sure how to use it efficiently. This is something I am going to change once all three modules have been handed in.

I still keep my professional tumblr updated with all of my most recent work, as I find this is great self-promotion as hashtags can be used, however I have also created and kept a Behance up to date as it’s a lot more professional than a Tumblr, and it is great for sharing collaborative work.

Slide 4: As well as a Behance, I decided it was time to create a website. I created this with squarespace as it was the easiest website to use that I tried out, and they also make it affordable for students.

Slide 5: These are my business cards. I kept them black and white as I feel as though these colours represent my design work best. I am going to get them professionally printed and spray paint the edges a bright colour, as I always showcase my work on bright colours to make it really stand out.

Slide 6: So to contact studios this year I started off emailing. I must’ve sent around twenty emails and only heard three responses, one of them negative. So instead of emailing I thought it would be better to call. This turned out really well, as I managed to get a Skype call and two studio visits out of this.

Slide 7: One of the studios that got back to me over email was FoxDuo, a studio based in Bradford. I did a week long internship here, and it went really well. It was a learning curve as I learnt that working in a creative hub is really great, however working in a very small studio isn’t really for me as there wasn’t a whole lot for me to do over the week and I found that quite tedious.

Slide 8: Myself and Cameron had a Skype call with Hungry Sandwich Club which was really interesting and we found out a lot about all three members. The main that this taught me was that if I were to start a studio of my own, the biggest challenge is going to be getting a steady stream of work for the first couple of months.
Slide 9: Myself and Cameron called up Saul studios and ended up going for a studio visit with the creative director, Dan. This particular visit was really interesting as he works from home, and he told us that he feels as though he is often left out from the group work that takes part in creative hubs, so he often keeps in contact with people within Duke Studios and asks for help with specific projects, for example Hungry Sandwich Club are currently coding a website for him.

Slide 10: I also had the opportunity to go to Catalogue in Leeds which was really great as I adore their work and aspire to work in a studio similar once I graduate. One thing that stuck with me from this particular visit was the fact that there is potential to travel - one of the members has moved to New York and the other resides in Leeds. It’s great as I would love to travel, however often worry about money.

Slide 11: I’ve also been for a chat with Oslo and they have said that I can have an internship once I finish uni, which should be really fun.

Slide 12: So this is my portfolio from first and second year. In first year I found out that I really enjoyed publication design and I experimented a lot with this in second year.

Slide 13: In third year, however, I have been trying to push myself to vary my portfolio. I have focused mainly on publication design, branding and design for print, as these are my main interests within graphic design and what I want to focus on once I graduate.

Slide 14: I have created a .PDF portfolio with my favourite work in, having read that only your best work should be included in the portfolio, the scale of the portfolio has been cut back a lot. However, I have tried to get a varied set of skills within it, for example icon design, poster design, publication design, branding etc. I’ve also made sure that all the work in my portfolio is concept-driven.

Slide 15: I’ve also created a creative CV. This is really bright and colourful on the outside to grab the viewers attention, however the inside is toned back and showcases my work and CV. I thought it would be beneficial including a small glimpse into my portfolio along with my CV as it gives the viewer a better idea of what I’m capable of.

Slide 16: I found DBA really useful as I got an insight into what industry feedback is really like. Overall, however, they were really surprised by my groups work as it was very concept-driven and quite abstract compared to a lot of the other entries.

Slide 17: My experience at Leeds College of Art has been really positive and I definitely feel a lot more prepared to start a creative job than I felt after leaving Art Foundation. I’ve found it really challenging, which I think is a good thing as it has pushed me to create bigger, bolder and better designs.

Slide 18: My plan for the rest of the year, assuming I haven’t already got a job, is to go back to Warrington and keep applying for creative jobs in Leeds, as it’s the place I want to be. I’m hoping to be moving back in October, before graduation.

Wednesday, 19 April 2017

OUGD602 Studio Visit at Saul Studios (Brief One & Two)

How to you get a steady stream of projects?

You need to go to every event, exhibition and gallery. By putting yourself out there you will meet clients. You can build up your clientele this way; by a client recommending you to another and so on and so forth. As I'm self-employed, I would say that I'm at a disadvantage as I'm not in a creative hub like at Duke Studio where people often collaborate with one another. Working from home is a lot different, but I try to keep in contact with people at Duke and get help on my own projects, for instance Hungry Sandwich Club are currently coding me a website.

How do you decide what you charge?

It depends on what the project itself is and who the client is. It's finding the balance in terms of their budget and the time I will spend on the project to complete it. I've done multiple projects for free which isn't a great habit to get into. Once you find a steady stream of work, pricing generally becomes a lot easier. I also think ahead and try to create other outcomes for the project - If I'm doing a branding project and the client only wants a logo, I will suggest other areas that the logo could appear, such as tote bags, beer mats etc.

How do you manage your time with you working from home?

I wake up early and start the day by answering emails for an hour or so and then work up until and after lunch for several hours. I try to have a cut off time so that I don't spend my entire day working inside as that's repetitive. At the beginning I found it really difficult to draw the line between relaxing and doing work, but I realised how counter-productive this was and there needed to be a form of separation. It takes time to work out your design strategy.

What's your opinion on business cards? Do you think they're relevant or necessary in today's industry?

It's tough to say - it depends on the type of person using the business cards to promote themselves. I'm a believe in printed material so I personally would say that they are relevant. I really enjoy collecting business cards, purely for the beautiful designs. I've actually been thinking about designing a new set of cards for myself and getting them printed nicely as sort of an early Birthday present to myself.

What's your opinion on working for a studio straight after graduation?

It's great if you know that's what you want to do. I wanted to see if I could survive on my own after uni, so that's why I went freelance straight away. Studios are great places to work in especially if you want to stay relevant and keep up to date, however it isn't impossible to produce that style of work through working on your own. There's a certain level of isolation when you're in my position, but I personally thrive off it as I'm sort of a control freak. Working for yourself forces you to become your biggest promoter, constantly trying to get your name out there in the hope of finding work.

What do you think of the creative scene in Leeds?

It's an amazing city for creativity. It has an independent scene which is perfect for people like me who prefer to do things on their own grounds. If you're interested in editorial I would recommend going to London, however, as it's the place to be purely because there are a lot more opportunities down there. Having said that, however, there is no shortage of graphic design studios in Leeds and it's expanding all the time,  as more and more young people flock up here from London.

Tuesday, 18 April 2017

OUGD602 Skype Call with Hungry Sandwich Club (Brief One & Two)

How long ago did you guys leave LCA?

three years ago, but it doesn't feel like that.

Does it feel like longer, or not?

Yeah it feels like way longer I think.

How did you guys manage to formulate The Hungry Sandwich Club and come together collectively to form your vision? 

So we pretty much did all of our projects together in third year, in fact we got in a bit of trouble with Amber really when we were about to submit our work because it was a lot more difficult to mark, which makes sense now but at the time didn't make much sense. We were searching for a placement like you and were trying to do it together and one idea we had was to send people a paper craft of their favourite sandwich - we thought asking for a placement was scary, but asking a studio what their favourite sandwich was was a lot easier. We were trying to get into Duke Studios and we used that project at Duke and we didn't get it, but that's why we have that name. We just kept that stupid name from that stupid project. We weren't ballsy really, a lot of people think that it seems really nerve-wrecking but I think we were more naive and stupid than ballsy. We just kept doing it.

How did James join the team?

So I joined you around a year ago and I came straight from an internship. I didn't go to LCA, in fact I didn't go to uni at all so I don't have degrees or qualifications. I luckily managed to get an internship at a design studio in Manchester called Raw design. I did a year long placement there which might be the longest placement anyone has ever done there. That gave me a leg up, and then I went straight into freelance. I hit Hungry Sandwich Club up asking if they needed any freelance work and they said to come in for a chat - they brought me on for one project, so I did a month with them and said goodbye. And a month later they contacted me saying they have another job that they want to get me in on so I came back, and they asked if I want a job. So the way to do it is to stay relevant, stay motivated and keep your name out there.

Our key thing for when people contact us is to know your research - if you can name them by their names it works a lot more. When James contacted us it was a very short email and very informal, however this wouldn't be appropriate for some other studios. Definitely do your research.

What inspires your creative process?

We get inspiration from anything and everything - cartoons, comics, video games. We try and stay relevant so we keep updated with whats going on in the world we work in. Watching what other people are doing. We draw inspiration from all sorts - I try to follow as many people as I can just to keep up to date with different styles.

What is your opinion on websites such as Behance?

It's really different for different people, because we do mostly motion work it's not really appropriate for us and we're really shit at photoshopping nice mock ups. Behance is very mock up heavy which can make your work look amazing. I know a lot of people that do really well off Behance and get a lot of job enquiries, but for us it's never really worked as there's a lot of time wasters who call up fishing for prices so that they can base their own prices on their work. It's a wicked world because you end up spending more time designing a project for Behance than you do designing the actual project. It's a weird fake world. We generally get more work through Instagram and Twitter as it's more accessible.

What's the biggest challenge you've faced in the industry?

Probably right now is the biggest challenge we're having. James is leaving us in a few weeks time and we're trying to replace him, whilst still working and manage the work that is coming in, and how the future of our business is looking. Our business might change direction a little, we don't know. The start is pretty tricky. You get a lot of hard clients that really do work you for all you're worth because you don't invoice the same amount of money when starting out so when you're making multiple amends, they start to take the piss when you're already working with a tiny amount of money. Once you've built up your portfolio people know exactly what to expect from you, so you start to attract the right kind of clients with the right amount of money.

What do you think is the best thing for me to do to get myself out there?

It's worth going to meet people because they end up giving you work. We did okay when we first started out because we'd already made loads of contacts in Leeds. We were helping out at Duke for free, we'd met the guys at CMV and Lee Goater. It definitely helped us hit the road running. Going to loads of events; such as at Village. It helps to get your face out there.

What did you display in your end of year show?

We had a theme and the theme was shape, everyone got given a shape and we got given circle, and that was the whole theme basically.

Are you guys hoping to come to see the show?

Yeah, we come every year so yes we'll definitely be there.

Tuesday, 28 March 2017

OUGD602 Out of Order (Brief One & Two)

I went to the third year illustration exhibition at Colours May Vary. The exhibition was along the theme of 'out of order' and it was really interesting to see everyones expression of this phrase. I also really liked the branding for the exhibition which can be seen in the third image. The exhibition made me feel really inspired to try different print methods and even push myself to do more than two coloured screen prints.

Friday, 24 March 2017

OUGD602 Email to Intermarketing (Brief One & Two)

My friend who does marketing told me about an event that she went to last night that was also for graphic designers (which she didn't know at the time) and said that they are holding an event for creatives sometime in the future. She suggested that I email them and say that I missed the event, however I would be really interested in learning about the future event. This is exactly what I did. The email can be seen below.

Hello, my name is Amelia Bramwell and I'm a student currently in my third year studying graphic design at Leeds College of Art.

I couldn't make it to your event last night due to being away from Leeds and I was wondering if you are holding any similar events soon?

Thanks in advance!

Monday, 20 March 2017

OUGD602 Interview at Oslo (Brief One & Two)

Today I went for an interview with Oslo. It was really interesting to see their space and how they work as a duo. Their studio was in a great space; it was very open with lots of natural light and plants all around the place - very different than FoxDuo, which has basically no sunlight. When I went to speak to them, they were really nice and said they really liked the icon a day challenge that I had recently worked on.

They offered me an internship, however said it would have to be in June as they have people coming in for internships none stop until then. This sounds great to me, however, as I don't want to focus solely on getting internships and not concentrate on my actual uni work.