Pentagram is a design studio based in London, New York, San Francisco, Berlin and Austin. They're a really interesting design studio as they don't focus on only graphic design but also architecture and interiors, books, branding and identities, digital installations, exhibitions, films, products, posters and websites. I found this design studio through John Lewis' website, as I really like the branding created for a wide range of their products. I looked into the studio further and found out that I really aspire to make my own work in a similar style to this studio. I really like the studios bold use of geometric shapes and colours.