- What skills and services do we have to offer?
- Who is the target market?
- Who is the competition and how will we compete?
- What are our costs, charges and financial considerations?
- How will we structure the studio?
- Who will be responsible for what?
- How will we promote our services? To who? Using what media?
Originally, Cameron, Izzie and myself decided to form a group. We chose to do this as we all have a keen love for analogue printing and we think it would be really beneficial to have this aspect as a distinguishable recognition of our business. However, we wanted to try to make our group both analogue and digital, so for this reason we asked Tom and James who were originally in a group with Drew and Ethan if they would like to join us. This was quite sly of us as Drew and Ethan were left without two members, however we thought it would be worth asking as, from crits, we had previously really enjoyed their work and wanted them in our business.
After deliberating, Tom and James said they would join us, therefore making our business up to five people!
To begin this project, we all thought it would be beneficial to write a paragraph of what we personally bring to the table, this can be seen below:
Personally, I find logo design and branding as a whole very enjoyable. The branding of a company is very important, as if it is the first time a consumer is exposed to a company, the logo design and the aesthetic of the company is the first impression that that said consumer will have. In summary, the branding of your company is how the customer will perceive you. A brand isn't just a one time thing, it is a well planned strategy.