Cameron and myself took it upon ourselves to create and write the presentation slides. Personally, I think we've done a really great job as I think we've included everything important, however I don't think the presentation will be boring as the general concept and subject of our business is quite interesting. We also wrote the script for the presentation. Both of these tasks were time consuming and took us a number of days to get the presentation and script to our liking.
Slide 1: Introduction to presentation
Hi, we are Screeeeen, a creative collective based in the heart of Leeds ‐ CAMERON
Hi, we are Screeeeen, a creative collective based in the heart of Leeds ‐ CAMERON
Slide 2: Introduction to members & specialisms ‐ talk briefly about what your individual skills and
interests are
Amelia: Branding & identity Cameron: Editorial & print Izzie: Analogue printing James: Editorial design
Tom: Typography & branding
Amelia: Branding & identity Cameron: Editorial & print Izzie: Analogue printing James: Editorial design
Tom: Typography & branding
Slide 3: Our manifesto ‐ JAMES
Screen is a multidisciplinary creative collective based in the heart of Leeds. We represent a range of cultures, styles and disciplines. Our work will aim to challenge conventions within contemporary visual culture.
We offer clients a full package from concept development to final distribution and everything inbetween.
Screen is a multidisciplinary creative collective based in the heart of Leeds. We represent a range of cultures, styles and disciplines. Our work will aim to challenge conventions within contemporary visual culture.
We offer clients a full package from concept development to final distribution and everything inbetween.
Slide 4: Our seven deadly sins
We came up with the concept of having our own seven deadly sins that could act as our manifesto to make it a little less dry and representative of our personalities. They are:
L u s t : W e l u s t o v e r g o r g e o u s , w i t t y a n d w e l l p r o d u c e d p r i n t , b e c a u s e l e t ’ s b e h o n e s t , a n y t h i n g t h a t has been created by someone getting their hands covered in ink is a good thing. ‐ CAM
G l u t t o n y : W e h a v e a m a s s i v e a p p e t i t e f o r i n s p i r a t i o n , m e a n i n g w e h a v e t o b e c o n s t a n t l y o n t h e lookout for our next source of visual pleasure. We adopt a very free and open approach to research, idea generation and concept development. ‐ AMELIA
Greed: We are not single minded in our creative vision or design process, allowing us to extract ideas from anywhere and everywhere. You could say this is greedy. We like to think of it as being eclectic. IZZIE
Sloth: We are dedicated to producing work that challenges the conventions of contemporary visual communication. In order to do the well, we take our time. We don’t enjoy rushing work that really excites us. ‐ TOM
Wrath: We get very angry when we aren’t being creative, because we don’t know how else to spend our days. ‐ JAMES
Envy: We don’t envy much, because we love doing what we do! ‐ CAM
We came up with the concept of having our own seven deadly sins that could act as our manifesto to make it a little less dry and representative of our personalities. They are:
L u s t : W e l u s t o v e r g o r g e o u s , w i t t y a n d w e l l p r o d u c e d p r i n t , b e c a u s e l e t ’ s b e h o n e s t , a n y t h i n g t h a t has been created by someone getting their hands covered in ink is a good thing. ‐ CAM
G l u t t o n y : W e h a v e a m a s s i v e a p p e t i t e f o r i n s p i r a t i o n , m e a n i n g w e h a v e t o b e c o n s t a n t l y o n t h e lookout for our next source of visual pleasure. We adopt a very free and open approach to research, idea generation and concept development. ‐ AMELIA
Greed: We are not single minded in our creative vision or design process, allowing us to extract ideas from anywhere and everywhere. You could say this is greedy. We like to think of it as being eclectic. IZZIE
Sloth: We are dedicated to producing work that challenges the conventions of contemporary visual communication. In order to do the well, we take our time. We don’t enjoy rushing work that really excites us. ‐ TOM
Wrath: We get very angry when we aren’t being creative, because we don’t know how else to spend our days. ‐ JAMES
Envy: We don’t envy much, because we love doing what we do! ‐ CAM
Pride: We are proud to be so diverse. Each member of the Screeeeen is an individual with unique
stances and perspectives on creativity, which is what makes us so exciting as a collective. ‐ AMELIA
Slide 5: What makes us unique? ‐ IZZIE
We have varied interests and skillsets. We take things off the digital screen and put it onto a silk screen, and we have a strong and wide interest in all things design.
We have varied interests and skillsets. We take things off the digital screen and put it onto a silk screen, and we have a strong and wide interest in all things design.
Slide 6: Legal structure TOM
We’re a limited company, meaning that we’re all equal partners owning 20% of the business each and protects us from personal liability.
We’re a limited company, meaning that we’re all equal partners owning 20% of the business each and protects us from personal liability.
Slide 7: Where to find us ‐ CAM
Screeeeen can be found within Patrick Studios in the centre of Leeds. Home of East Street Arts, this unique environment addresses the need for structured support outside of academic institutions and fosters an ethos of professional development. We will operate from Monday to Friday 9‐6 and will have flexible weekends.
Slide 8: Studio culture
We’re fun, collaborative, experimental and interdisciplinary. We aim to put some time aside one day a week to work on self‐directed projects.
Screeeeen can be found within Patrick Studios in the centre of Leeds. Home of East Street Arts, this unique environment addresses the need for structured support outside of academic institutions and fosters an ethos of professional development. We will operate from Monday to Friday 9‐6 and will have flexible weekends.
Slide 8: Studio culture
We’re fun, collaborative, experimental and interdisciplinary. We aim to put some time aside one day a week to work on self‐directed projects.
Slide 8: Studio culture
We’re fun, collaborative, experimental and interdisciplinary. We aim to put some time aside one day a week to work on self‐directed projects.
We’re fun, collaborative, experimental and interdisciplinary. We aim to put some time aside one day a week to work on self‐directed projects.
Slide 9: Funding ‐ AMELIA
We each plan to put forward £1000 to fund the start up costs. We would apply for a £5000 small business grant and a maximum loan of £1000 from a small business start up loan. This is a conscious decision to keep our borrowed funds to a reasonable level.
We each plan to put forward £1000 to fund the start up costs. We would apply for a £5000 small business grant and a maximum loan of £1000 from a small business start up loan. This is a conscious decision to keep our borrowed funds to a reasonable level.
Slide 10: Start up costs ‐ JAMES
We’ve researched into various costings and have come up with this rough estimate for the start up costs. The first years rent would be £3000, 5 mac minis and monitors would cost £5245. We would have to put money in for furniture as the studio space doesn’t come with any, but this would be the most cost effective thing to do as we have contacts that could help us get cheap furniture. We would design our own branding and identity, but the reason we have put the price at £1000 is for printing and distribution.
We’ve researched into various costings and have come up with this rough estimate for the start up costs. The first years rent would be £3000, 5 mac minis and monitors would cost £5245. We would have to put money in for furniture as the studio space doesn’t come with any, but this would be the most cost effective thing to do as we have contacts that could help us get cheap furniture. We would design our own branding and identity, but the reason we have put the price at £1000 is for printing and distribution.
Slide 11: Operating costs & Slide 12: Hourly rates ‐ AMELIA
Monthly, we would be spending around £500 on the up keep of the studio it’s self. The yearly total costs would amount to roughly £10,422. Additional project costs, travel expenses, materials, researching and so on would be dependant on the brief and the specific client. In order to cover these expenses, we would need to charge £89 per hour, which has been rounded up to £100, meaning the extra money could go back into the up keep of the business. Therefore, we would expect to be earning around £4,005 per studio member a day. This would be achievable as we would in theory have multiple briefs on the go at once. We believe our target hourly rate is reasonable in todays current climate and in relation to ourselves as young professionals. This would also allow us to sustain the business in the first two years without going under.
Monthly, we would be spending around £500 on the up keep of the studio it’s self. The yearly total costs would amount to roughly £10,422. Additional project costs, travel expenses, materials, researching and so on would be dependant on the brief and the specific client. In order to cover these expenses, we would need to charge £89 per hour, which has been rounded up to £100, meaning the extra money could go back into the up keep of the business. Therefore, we would expect to be earning around £4,005 per studio member a day. This would be achievable as we would in theory have multiple briefs on the go at once. We believe our target hourly rate is reasonable in todays current climate and in relation to ourselves as young professionals. This would also allow us to sustain the business in the first two years without going under.
Slide 13: Ideal clientele ‐ TOM
Our ideal clientele is as follows: local businesses, commercial organisations, cafes and bars, pubs and restaurants, food companies, art galleries and museums, events spaces, live music venues, recording artists, other artists and creative practitioners and charities. Initially, we would target local companies and organisations to make a name for our self in Leeds. We believe this is a good starting point, and would obviously hope to expand our clientele nationally and internationally as our business progresses.
Our ideal clientele is as follows: local businesses, commercial organisations, cafes and bars, pubs and restaurants, food companies, art galleries and museums, events spaces, live music venues, recording artists, other artists and creative practitioners and charities. Initially, we would target local companies and organisations to make a name for our self in Leeds. We believe this is a good starting point, and would obviously hope to expand our clientele nationally and internationally as our business progresses.
Slide 14: Identity ‐ IZZIE
Our colour palette is directly influenced by the cover design of the latest issue of Tunica magazine, a publication that we all find exciting and inspiring. We have used five colours to represent the five different creative team members in Screeeeen. We chose to use Bluu Next as our main header typeface as it is highly contemporary and we were drawn to its geometric appearance and boldness. To compliment this we opted for Apercu as our body copy typeface, as we feel that it contrasts well against the angular nature of Bluu Next. Its equally contemporary and is popular amongst young creatives at the moment. Our colour palette is consistent within our self promotion, such as the website design and a leaflet/poster design. The leaflet/poster is very cheap to reproduce and therefore is a cost effective way to get our name out there. It acts as a casual self promotion pack.
Our colour palette is directly influenced by the cover design of the latest issue of Tunica magazine, a publication that we all find exciting and inspiring. We have used five colours to represent the five different creative team members in Screeeeen. We chose to use Bluu Next as our main header typeface as it is highly contemporary and we were drawn to its geometric appearance and boldness. To compliment this we opted for Apercu as our body copy typeface, as we feel that it contrasts well against the angular nature of Bluu Next. Its equally contemporary and is popular amongst young creatives at the moment. Our colour palette is consistent within our self promotion, such as the website design and a leaflet/poster design. The leaflet/poster is very cheap to reproduce and therefore is a cost effective way to get our name out there. It acts as a casual self promotion pack.
Slide 15: Promotion & Slide 16: Collateral ‐ JAMES
For the web design and the poster/leaflet design, we decided to follow a theme of using abstract shapes that follow our colour scheme. The shapes represent our interest in being expressive and experimental. We each have a personalised business card which features the individual members custom made ‘e’, adding personality and uniqueness. This is also self promotion for the monthly ‘e’ on our website.
For the web design and the poster/leaflet design, we decided to follow a theme of using abstract shapes that follow our colour scheme. The shapes represent our interest in being expressive and experimental. We each have a personalised business card which features the individual members custom made ‘e’, adding personality and uniqueness. This is also self promotion for the monthly ‘e’ on our website.
Slide 17: The monthly ‘e’ ‐ IZZIE
We had the idea of creating a monthly competition in which other designers, friends, fans and clients have the opportunity to submit their own designs in order to have their artwork featured on the ‘screeeeen’ website. The competition would be the same every month; to design their own letter ‘e’, similar to we have done. This would be promotional as competitors would submit their designs through instagram and would have to use the hashtag ‘screeeeen’. This would not only promote our instagram account, but it would also mean users are more likely to go and browse on the website, meaning we would get a lot more exposure online.
We had the idea of creating a monthly competition in which other designers, friends, fans and clients have the opportunity to submit their own designs in order to have their artwork featured on the ‘screeeeen’ website. The competition would be the same every month; to design their own letter ‘e’, similar to we have done. This would be promotional as competitors would submit their designs through instagram and would have to use the hashtag ‘screeeeen’. This would not only promote our instagram account, but it would also mean users are more likely to go and browse on the website, meaning we would get a lot more exposure online.
Slide 18: Potential friends ‐ CAM
We would be open to working collaboratively with other agencies, such as Rabbit Hole Agency, Print Club London and HORT. We feel these studios have a similar ethos to us and share similar attitudes towards graphic design and visual communication. They are mainly located in the UK which would allow to communicate easily in person and via the internet.
We would be open to working collaboratively with other agencies, such as Rabbit Hole Agency, Print Club London and HORT. We feel these studios have a similar ethos to us and share similar attitudes towards graphic design and visual communication. They are mainly located in the UK which would allow to communicate easily in person and via the internet.
Slide 19: Potential foes ‐
We see our main competition as being similarly sized set ups in the Leeds area, ideally, however,
we would be looking to collaborate and be friends with more studios rather than being
competitive. We also think that our studio would be different to other studios, as we bring other
design skills and ideas to the table.
Slide 20: Our competitive edge ‐ AMELIA
Our competitive edge to other design studios is that each individual brings a different background within design. Our studio would also stand out as we have our own screen printing equipment and we will be based in the very centre of the city, and therefore very easy to locate. The studio is very spacious, and therefore this would give us the potential to hold a lot of events, such as exhibitions and print fairs.
Our competitive edge to other design studios is that each individual brings a different background within design. Our studio would also stand out as we have our own screen printing equipment and we will be based in the very centre of the city, and therefore very easy to locate. The studio is very spacious, and therefore this would give us the potential to hold a lot of events, such as exhibitions and print fairs.
Slide 21: Services we offer ‐ TOM
Our main skills and passions are in art direction and concept development as well as creative printing solutions. Collectively we are able to offer many more services which increases our competitive edge and would hopefully entice a diverse range of clients to work with us.
Our main skills and passions are in art direction and concept development as well as creative printing solutions. Collectively we are able to offer many more services which increases our competitive edge and would hopefully entice a diverse range of clients to work with us.
Slide 22: Future goals ‐ JAMES
Expand the studio into a more permanent space Compete with larger, successful studios
Make lots of money
Work internationally
To have fun in what we do
Expand the studio into a more permanent space Compete with larger, successful studios
Make lots of money
Work internationally
To have fun in what we do
Slide 23: Contact details ‐ CAM
You can find us at Patrick Studios
Feel free to call our studio line or drop us an email Or get in touch on social media using @screeeeen
You can find us at Patrick Studios
Feel free to call our studio line or drop us an email Or get in touch on social media using @screeeeen
Slide 24: Thanks for listening ‐ ALL
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